BATH & BODY WORKS
The Scented Window
Bath & Body Works needed to stand out in New York City during the holidays - a time when every brand fights for attention on the streets of Manhattan.
And nothing captures that attention quite like the city’s iconic holiday windows.
So we created the first-ever scented holiday window - one that tracked social sentiment, detected movement, and released fragrance automatically as holiday shoppers passed by.
A multisensory experience that turned a timeless tradition into something you could finally smell.
Production: Tool
Made at The Community with Gabriel Gama, Guilherme Grossi, Zach Stoner
BEHIND THE BOARD
Our partners created a custom scent-diffusion system that tracked social sentiment, detected movement and released automatically - a board the first of its kind.
