BATH & BODY WORKS

The Scented Window

Bath & Body Works needed to stand out in NYC for the holidays - and a marquee of the holidays in NYC is the holiday windows.

So we created the created the first-ever scented holiday window that tracked social sentiment, detected movement and released automatically when holiday shoppers passed by.

Production: Tool
Agency: The Community, Copywriter: Zach Stoner

billboard-for-video.00_00_00_00.Still004-2048x1365.png

BEHIND THE BOARD : Our partners created a custom scent-diffusion system that tracked social sentiment, detected movement and released automatically.

FIRST OF ITS KIND:

This first-of-its-kind experience delighted an estimated +10k passing shoppers, leading into a highly successful Bath & Body Works annual candle day 2024.

BATH & BODY WORKS

The Scented Window

BEHIND THE BOARD : Our partners created a custom scent-diffusion system that tracked social sentiment, detected movement and released automatically.

FIRST OF ITS KIND:

This first-of-its-kind experience delighted an estimated +10k passing shoppers, leading into a highly successful Bath & Body Works annual candle day 2024.

emmakasarsky@gmail.com