BATH & BODY WORKS

The Shoppable Billboard

There’s no Bath and Body Works in Times Square.

In fact, the closest one is on the other side of the city.

So we changed that.

We launched 8 digital stores in Times Square for Candle Day 2024. A fast, turn-key project that met customers where they were for BBW’s biggest day of the year.

Production: Clear Channel
Made at The Community with Gabriel Gama, Guilherme Grossi, Zach Stoner

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