CASH APP

Before That’s Money, Cash App didn’t have a unifying brand voice - just features and moments that lived in different worlds.

We set out to change that.

That’s Money became Cash App’s first-ever brand platform - designed to make personal finance feel easy, accessible, and expressive, no matter who you are.

Because today, money isn’t just cash in your pocket - it’s knowledge, security, community, and access. And whether you’re Serena Williams, OBJ, or someone celebrating their 21st birthday, Cash App helps you discover new ways to send, spend, and share value.

Ultimately, Cash App is currency - empowering people to define and exchange value as fluidly and creatively as they live their lives.