TURBOTAX

Make Your Moves Count

Most people see taxes as a chore.

But taxes are a record of your life, not just your finances. Doing them right means making the most of your year…however specific things get.

We brought that idea to life through nine quirky short films, each celebrating the unique, hyper-personal stories hidden in people’s taxes.

The series all led up to the biggest TV event of the year - the 2024 Super Bowl - proving that even something as routine as taxes can tell a story worth watching.

Director: Rodrigo Valdes
Made at R/GA with Ryan O’Keefe, Spencer Cook, Natalie Rojas, Rémy Law, Mac Schwerin

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American Express

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