Fi Ultra
Unleash The Wild
Since arriving at Fi, I'd been dreaming of repositioning the company as an active lifestyle brand - because the opportunity is bigger than most people realize.
The pet wearable industry is set to expand significantly, reaching $11.4 billion by 2033 - and Fi Ultra™ is how we plan to lead it.
No dog tracker has solved the fundamental problem of remote connectivity.
Until now. Fi Ultra™ is the world's first dog tracker and consumer wearable powered by T-Satellite with Starlink. The first wearable on Earth to track dogs from space, map their movement, and bring them home safe - and we're the first design team to launch it.
Fi Ultra™
Designed in New York.
Works in space.
Photographer: Ryan Valasek, Director: Andrew Shelley
Made at Fi with Ryan Adair, Don Foshay, Nod McFall, Armand Esteves, Anthony Esquivel
Built for Possibility
Create something you're proud of.
Whether you're just starting out or taking things to the next level, we have everything you need to connect, engage, and make something truly yours.
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