SEPHORA

Foundation matching is one of the hardest makeup skills to get right.

To make it easier, Sephora created ColorIQ - an exclusive device that scans your skin tone and matches you with your perfect foundation.

We built fresh creative around this innovation, partnering with Sephora to establish new visual and tonal standards as the brand expanded its capabilities. Along the way, we helped shape a real-yet-cinematic look- aspirational, but still human.

The result became a case study in why Sephora’s in-store experience is smarter, more personal, and more trustworthy than the competition.