SWEETFEET

Run For Something Bigger

SweetFeet is all about pushing personal limits and connecting a community of runners who strive for more.

Rooted in the spirit of running and self-improvement, we set out to show how SweetFeet supports you on your journey—and while the challenge is personal, you’re never in it alone.

Director: Ed De Carvhalo, DP: Matty Ower
Agency: Freelance

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The Backstory

I’d been wanting to work with Ed De Carvahlo and Matty Ower for a while.

When the Musicbed competition popped up on our radars, it was the perfect chance to work with them and show what we could do as creatives and filmmakers.

But why stop at a spec ad, when we could repurpose the ad for a real brand?

Me, Ed, and Matt decided to shoot two ads: one for the competition (had to be a fake brand: Sprint Union)And one for Sweetfeet.

We created a similar logo, shot two takes, and swapped the sock logos in post with CGI.

We somehow pulled it off — landing a Top 5 finalist spot all while dropping a banger ad for Sweetfeet.

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