SWEETFEET

In sports, we celebrate the finish line, but rarely do we celebrate where it all begins.

For the launch of Sweetfeet’s new collection, we set out to change that - shifting focus from the outcome to the journey that builds it.

We partnered with Wan’Dale Robinson, wide receiver for the New York Giants, to embody that story. As an athlete at the start of his career, he represents the work before the spotlight - the daily reps, the early mornings, the junior trophies - the small moments that lead to big wins.

This campaign positioned Sweetfeet as more than apparel. It’s the foundation athletes can rely on, from the ground up.